Building a cold-calling team, Zac's way.
From a ninth cold call to a 20-person agency booking C-suite meetings.
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Building a cold-calling team, Zac's way.
From a ninth cold call to a 20-person agency booking C-suite meetings.
Zac Thompson spent about a decade as a full-cycle hunter, handed a laptop and a phone and told to win new business with no data, no dialers, none of the modern stack. He started We Have A Meeting in the pandemic with a month's salary, a mortgage, three kids and a fourth on the way. Founders kept telling him they didn't need marketing, they needed someone who did what he did. So he rang round offering exactly that, and the ninth call landed his first paying client. This sheet is the system he built to turn that one-man skill into a 20-person agency known for high attendance and quality, usually C-suite. It's how he hires, trains and arms every rep so the results repeat without him.
Connect with Zac on LinkedIn"Culture is what happens in the room when you're not in it."
What's inside
- The hiring filter that screens for repeatable habits over the longest CV
- A four-stage hiring gauntlet that ends in a binding, founder-proof team vote
- The "train by teaching" ramp that turns your best reps into the trainers
- The five-box standard a booked meeting has to clear before it counts
- The honest cold opener and the day-of call that lifts attendance
- The client-qualifying script that screens bad-fit clients out before they burn the team
What sellers & sales leaders are saying
"The saying goes that the first task of any new sales leader is to build the playbook. Matt does this for you in this astonishing collection of go-to-market business critical playbook of intelligence, bound up like a single pane of glass that is easy to consume. This is an incredible asset for any sales leader looking to make waves. Highly recommended."
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